Easy, Free Earned Media Strategies
Establish your leadership as industry experts without breaking the bank An effective media marketing strategy should include owned, paid, and earned media. Owned media includes social media, blogs, and even your corporate website. Paid media includes influencer marketing, advertorials, sponsored content, and some advertising. Earned media is any publicity or exposure for your business you […]
It’s 2026: Is It Time For a Website Refresh?
Updated by Brianna Summers | December 9, 2025 Questions to ask when considering a website refresh Your website plays a valuable role in the success of your business—but slow load times, outdated content, and unappealing designs can significantly affect conversions, lead generations, and sales. If your website isn’t getting the results for your business, it […]
When to Rebrand
Know when to rebrand your small business Determining when to rebrand your business is a lot like deciding when to remodel your house—it’s expensive, time-consuming, and never as straightforward as you think. In each scenario, it’s not an easy choice to make, but it may be vital to the success of your business (or home.) […]
Wellsource named to Ragan 2023 Workplace Wellness Hot List
How a marketing agency in Boise helped highlight the importance of workplace wellness. Ragan recognized Wellsource’s Wellcomplete as one of the nation’s top wellness program providers in May 2023, earning it a top spot on the 2023 Workplace Wellness Hot List. Boise marketing and PR agency Dogwood Solutions helped them get there through our in-depth […]
Integrated marketing to build your brand & grow your business
Integrated marketing is the whole shebang Dogwood Solutions is a Boise-based marketing agency—with a twist. Unlike traditional marketing agencies, we also offer PR services. And unlike traditional PR firms, we offer marketing and corporate communications services. That’s because we’re an integrated marketing agency. Like an all-inclusive vacation resort, that seamless experience of having all aspects […]
Insurtech Cover Whale Announces Record $15.5M Seed Funding
Largest North American Insurtech seed round to-date New York, NY—October 5, 2021—Cover Whale Insurance Solutions, Inc. (“Cover Whale”), an Insurtech MGA focused on disrupting the commercial auto space, announced the completion of a $15.5 million fundraising led by investors Ambac Financial Group, Inc. (NYSE:AMBC) (“Ambac”) and TigerRisk Partners’ Applied Financial Technologies subsidiary. “This funding round […]
Cover Whale Partners with Everspan on Commercial Trucking Program
September 20, 2021—Cover Whale Insurance Solutions, Inc., an Insurtech focused on the commercial auto space, announces its partnership with Everspan Indemnity Insurance Company (“Everspan”), an excess and surplus lines insurer which is part of Everspan Group, a participatory fronting insurance group Rated A- (Excellent) by AM Best, to offer a Commercial Trucking Program. Cover Whale offers […]
Haws ePOD Emergency Shower Wins Twice
Congratulations to Haws Co., for their well-deserved awards for the new 8710 ePOD Indoor/Outdoor Tempered Shower and Eye/Face Wash System. While it’s a mouthful, the ePOD is vital emergency equipment recognized by both the Occupational Health & Safety Magazine New Product of the Year Award, and the ISHN Magazine Readers’ Choice Awards! The Haws 8710 ePOD™ Indoor/Outdoor Tempered Shower And […]
Cover Whale Appoints Kevin Abramson as President
Cover Whale Insurance Solutions, Inc., an InsurTech focused on disrupting the commercial auto space, today announced the appointment of Kevin Abramson as President. Abramson brings two decades of insurance industry experience, having led the casualty segment at TigerRisk Partners and leadership positions at Willis Re North America. “Kevin Abramson’s appointment further solidifies Cover Whale’s position as a new […]