Writer Wanted!
Calling all freelance content marketing writers! Dogwood Solutions, a Boise-based integrated marketing agency, is adding another blog writer to its team. If you’re looking for a new client, we might be a great fit. Job details Our work is mostly B2B, corporate communications, and PR. We’re looking for someone who has solid research, writing, and […]
Harnessing the Power of Media Coverage for Increased Leads and Sales: a guide for small businesses
Because of limited budgets and staff time, small business marketing communications professionals often overlook the power of media coverage in their struggle to increase leads and sales. The MarComs pro, as we like to call them, is often the multi-tool of the company: from strategist and ghostwriter, social marketer and graphic designer, to webmaster, etc. […]
Qwoted vs. Haro: Which is Better for Small Businesses?
Public relations agencies have well-known industry tools they rarely share with their clients: expert sourcing platforms like Qwoted and HARO. In the world of journalism, media, and content marketing, credible and expert sources are the backbone of any great story. For small businesses, developing a solid media presence enhances credibility and broadens the potential customer […]
Easy, Free Earned Media Strategies
Establish your leadership as industry experts without breaking the bank An effective media marketing strategy should include owned, paid, and earned media. Owned media includes social media, blogs, and even your corporate website. Paid media includes influencer marketing, advertorials, sponsored content, and some advertising. Earned media is any publicity or exposure for your business you […]
Is It Time For a Website Refresh?
Questions to ask when considering a website refresh Your website plays a valuable role in the success of your business—but slow load times, outdated content, and unappealing designs can significantly affect conversions, lead generations, and sales. If your website isn’t getting the results for your business, it may be time to consider a website refresh. […]
When to Rebrand
Know when to rebrand your small business Determining when to rebrand your business is a lot like deciding when to remodel your house—it’s expensive, time-consuming, and never as straightforward as you think. In each scenario, it’s not an easy choice to make, but it may be vital to the success of your business (or home.) […]
Wellsource named to Ragan 2023 Workplace Wellness Hot List
How a marketing agency in Boise helped highlight the importance of workplace wellness. Ragan recognized Wellsource’s Wellcomplete as one of the nation’s top wellness program providers in May 2023, earning it a top spot on the 2023 Workplace Wellness Hot List. Boise marketing and PR agency Dogwood Solutions helped them get there through our in-depth […]
Integrated marketing to build your brand & grow your business
Integrated marketing is the whole shebang Dogwood Solutions is a Boise-based marketing agency—with a twist. Unlike traditional marketing agencies, we also offer PR services. And unlike traditional PR firms, we offer marketing and corporate communications services. That’s because we’re an integrated marketing agency. Like an all-inclusive vacation resort, that seamless experience of having all aspects […]
Insurtech Cover Whale Announces Record $15.5M Seed Funding
Largest North American Insurtech seed round to-date New York, NY—October 5, 2021—Cover Whale Insurance Solutions, Inc. (“Cover Whale”), an Insurtech MGA focused on disrupting the commercial auto space, announced the completion of a $15.5 million fundraising led by investors Ambac Financial Group, Inc. (NYSE:AMBC) (“Ambac”) and TigerRisk Partners’ Applied Financial Technologies subsidiary. “This funding round […]
Cover Whale Partners with Everspan on Commercial Trucking Program
September 20, 2021—Cover Whale Insurance Solutions, Inc., an Insurtech focused on the commercial auto space, announces its partnership with Everspan Indemnity Insurance Company (“Everspan”), an excess and surplus lines insurer which is part of Everspan Group, a participatory fronting insurance group Rated A- (Excellent) by AM Best, to offer a Commercial Trucking Program. Cover Whale offers […]