As an integrated marketing and Boise PR agency, Dogwood Solutions likes to humble-brag from time to time. Our team works hard to secure top tier media coverage for our clients, and the following are some of the recent wins we’re most proud of. From a nation-wide tech product launch to healthcare professionals featured in outlets like USA Today and Forbes, the following highlights are examples of what we do. While this isn’t a full list of coverage, it includes our favorites from the first half of 2026.
Birdfy: 4K Feeder Launch Lands in Top-Tier Tech Outlets
Birdfy, the company that brings backyard birding into the palm of your hand, launches a few new birdwatching products annually. This spring, Dogwood Solutions secured coverage for the launch of Birdfy's Feeder Metal 2 4K, the brand's rugged smart bird feeder with a 4k video camera. Many outlets featured reviews of the Feeder Metal 2 4k or a product release announcement, including three top-tier outlets known for vetting the best in consumer tech:
The Wall Street Journal Buy Side
Wired
The Verge
Securing coverage of a new product into outlets like these takes much more than issuing a press release on a news wire. We understand what tech journalists and their editors are looking for in new lifestyle products, deliver the media tools they require, and time the outreach appropriately to get in front of them before a launch. Then, we coordinate getting samples to the reviewing journalists, answer technical questions, and ensure they have the media materials they need to publish useful content for their audience.
Weiner Sleep Surgery: Dr. Jordan Weiner in National Health Media
Dr. Jordan Weiner, Scottsdale’s leading sleep apnea doctor of Weiner Sleep Surgery, appeared in several national health and lifestyle publications, covering topics from sleep apnea symptoms to the science behind what happens in the body during sleep-disordered breathing. We were especially pleased to see the USA Today article syndicate to more than 25 regional newspapers, such as our own Idaho Statesman, the Sacramento Bee, and the Charlotte Observer.
USA Today: Why Your Sleep Routine Isn’t Working (and How to Fix It) by Sharon Brandwein
EverydayHealth: Can Mouth Exercises Improve Sleep Apnea? by Lauren Bedosky
Inverse: 5 signs of sleep apnea that most people miss, by Christa Joanna Lee
Inverse: The science of sleep apnea, by Christa Joanna Lee
Idaho Neuropsychology: Guiding Families Through Cognitive Decline
Dr. J. Audie Black, neuropsychologist and founder of Idaho Neuropsychology, spoke with multiple journalists about dementia, cognitive impairment, and caregiving for those with cognitive issues.The coverage appeared in print, digital, and audio formats, reaching readers and listeners navigating mild cognitive impairment, dementia, and the realities of caring for aging loved ones.
Everyday Health: How to Talk to Loved Ones About Mild Cognitive Impairment, by Erica Patino
New York Amsterdam Times: Dementia, Cognitive Decline, and Why Your Bank May Be Unprepared to Deal With an Aging Population, by Taayoo Murray
Being Patient: How to Approach the Final Stage of Alzheimer's, by Hailey Hudson
Dr.Black joined Lana Wilhelm on the Both Sides of the Bed podcast for an episode on the invisible aftermath of stroke, including caregiver burnout and the behavioral changes families struggle to name
Insomnia & Sleep Institute of Arizona: Sleep Science in the Spotlight
Dr. Ruchir P. Patel, founder of The Insomnia & Sleep Institute of Arizona, spoke with reporters about why sleep is so important for our health and the cognitive effects of poor sleep.
Forbes: Sleep Awareness Week: How to Create a Stylish and Healthy Bedroom, by Terri Williams
Health: 6 Cognitive Signs You're Not Getting Enough Rest, by Stephanie Anderson Witmer
Yahoo Health: How Many Times It’s Normal To Wake Up During the Night, Based on Your Age, by Jennifer Lea Reynolds and Leslie Finlay
Dr. Natalie Pickering: Weighing in on the Return-to-Office Conversation
Journalist Lindsay Dodgson interviewed Dr. Natalie Pickering, an organizational psychologist, for a Fast Company article titled, “Workers Long for Peace and Quiet in Noisy Offices Amid RTO Push” discussing why workers navigating return-to-office mandates are craving quiet, a timely angle as companies continue to bring employees back into shared spaces.
Media Coverage Improves GEO, SEO, and More
A feature or quote in a top-tier publication does more than boost visibility for a day or two. It signals to readers and prospective patients or customers that an outlet's editorial team considered the client’s expertise worth including. This earned media is third-party validation that carries more weight than anything a brand or medical practice can publish about itself.Not only does media coverage build the credibility foundation many clients seek, but these placements have a longer shelf life than a single social media post. Articles stay indexed, get shared, and continue driving referral traffic and backlinks well after publication.And, as Large Language Models (LLMs) like ChatGPT and Gemini continue to grow as popular search and answer tools, Dogwood Solutions, the Boise-based PR agency, knows that securing earned media is a strongest way to position clients at the top of the answer pack. This type of generative engine optimization (GEO) is another benefit of hiring an integrated marketing company.
Why Podcast Appearances Are a Different Kind of Win
Podcast placements work differently than an article or a quote. Instead of a paragraph or a pull quote, a client gets 20 to 40 minutes to speak with the interviewer in their own words, with room to explain nuances that a shorter article format doesn't allow. For a practice like Idaho Neuropsychology, that meant Dr. Black could walk listeners through what caregiver burnout actually looks like day to day, not just define it in a single sentence.Listeners also tend to have a different relationship with the shows they subscribe to than they do with an article they clicked on once. They've chosen to spend time with the host and guest, which builds a familiarity and trust that's harder to replicate in text. For clients in fields where trust plays a central role in someone's decision to book an appointment or reach out for care, that's a meaningful advantage.
Frequently Asked Questions
Does Dogwood Solutions handle healthcare PR?
Yes. Dogwood Solutions specializes in healthcare public relations, including media relations for medical practices that require HIPAA-compliant messaging. Recent healthcare clients include Weiner Sleep Surgery, Idaho Neuropsychology, the TMS Institute of Arizona, as well as the Insomnia & Sleep Institute of Arizona.
What kind of media coverage has Dogwood Solutions secured for clients?
Boise PR agency Dogwood Solutions has placed clients in national outlets including The Wall Street Journal Buy Side, Wired, US News & World Report, The Verge, USA Today, Forbes, Fast Company, The Spruce, TechCrunch, Inc., Gizmodo, and many more, along with podcast appearances and trade and regional publications.
Does Dogwood Solutions work with technology and consumer product clients, or only healthcare?
Both. Dogwood Solutions is based in Boise, Idaho and works across healthcare, wellness, pet care, technology, agriculture, and consumer products. The Birdfy Feeder Metal 2 launch, covered in Wired and The Verge, is a recent example of technology product PR.
Is Dogwood Solutions based in Boise, Idaho?
Yes. Dogwood Solutions is a Boise, Idaho based integrated marketing agency offering PR and media relations, digital marketing including website development, out-of-home (OOH) marketing, content marketing, SEO, GEO, marketing strategy, and other elements of digital and traditional marketing.
Does Dogwood Solutions offer social media marketing or digital advertising?
Dogwood Solutions doesn't offer social media marketing as a stand-alone service, but supports clients' social media visibility as part of an integrated marketing strategy. The agency does not provide digital advertising such as Google or Meta ads, though it does work closely with clients’ digital advertising vendors. Dogwood Solutions does assist with LinkedIn advertising and trade association or native advertising.
Need PR and Media Relations Support?
These media wins are the result of relationships built over time, an understanding of what each outlet's audience actually wants, and pitches built around real expertise. Whether you need healthcare PR that navigates HIPAA compliance or media relations for a product launch, Dogwood Solutions can help you secure the coverage that builds credibility and visibility with the people who matter to your business.
