How to Improve Customer Service Ratings and Increase Sales

Improve customer service to increase sales forecasts

Running a successful retail business in 2021 is understandably hard, when just getting people to cross your threshold can be challenging. In addition to competition from other brick and mortar stores, online companies, and convenience delivery services, now employers are struggling with finding enough staff to adequately fill their schedules. On top of these challenges, […]

Build Consumer Engagement with Relationships, Not Pitches

Consumer Engagement

Consumer Engagement Starts with the Customer Marketers see missed opportunities everywhere. Today’s example is from the California Academy of Sciences, a wondrous destination for families and science-lovers alike. It’s an institution with a long history of creating fantastic exhibits. What is not fantastic is how short-sighted the Academy is in building relationships with its visitors (aka […]